合肥 匠古摄影艺术中心

凝固在空中力/

Freeze in the Air

前言:商业也许可以不用太过直白.商业的本身是消费者对品牌的认知到认同的过程.现代大型商业体建设的本身的意义便在于此.我们在与安徽匠古团队花费了大量的时间用于探讨研究如何使得消费者通过实体空间的体验,让其对品牌本身的理念和所传播的价值快速的从认知转变为认同.

Introduction:Commerce may not be too straightforward. Commerce itself is the process from knowing to recognition of the brand by consumers. It is the significance of the construction of a large modern business complex. We spent a lot of time with the Anhui GAGO Team discussing and studying how to make consumers who just know the concept of the brand and the values conveyed quickly recognize them through the experience of the real space.

设计思考:匠古摄影艺术中心位于安徽省 合肥市 滨湖金融港,占地面积为4000㎡

Design thinking:GAGO Photography Art Center is located in Lakeside Financial Harbor, Hefei, Anhui Province, China. It covers an area of 4,000㎡.

摄影是凝固时间的艺术,这一点和建筑特新相似. 我们希望可以创造一种美,让它凝固在空间中,我们想象一组飞舞的白纱在空中随风而动,落在地上便成了隔断,吧台,墙体;飞在顶上变成了吊顶的一部分;白纱与楼梯一起盘旋而下形成了一对有趣的好像在互动的形体,像是一起盘旋而上的DNA.随着快门按下,闪光灯凝固了一切造型.变成了在空间中凝固的固体,将原本所有驱使它运动的力也一同凝固了.就像拍摄一位舞蹈中的演员,静态的照片上却有着运动的美.

Photography is the art freezing time, which is similar to architecture. We hope to create a beauty that can be frozen in space. We imagine a group of white yarn flying and moving in the air with the wind. When it lands on the ground, it becomes the partition wall, bar, or wall. When it flies on the top, it becomes a part of the ceiling. The white yarn and stairs circle and move down to form a pair of interesting and interactive shapes like DNAs circling up. As the shutter is pressed, the flash lamp freezes all the modeling, which changes into the solids frozen in the space. All the forces driving its movement are frozen. Just like taking a photo for a dancer, there is the beauty of movement in the static photo.

这是一个对建筑来说全新的时代,随着设计以及建造技术的不断革新;越来越坚实的物质基础以及略显空白的精神世界. 设计好像也潜移默化的发生了细微的变化. 市场对设计的需求已经不仅仅停留在解决实际问题的层面,另一方面好像萌发了更多的对精神,对情感,对艺术的需求.This is a new era for architecture. With the constant reform of design and construction technologies, more and more solid material foundation, and the slightly empty inner world, the design seems to have some slight changes. The demands for design by the market are not only to solve actual problems. On the other hand, there are more demands for spirit, emotions, and art.

整体设计项目的形成过程也不再是完全严谨的逻辑推理.一些潜藏在心底,毫无逻辑却纯粹的美,得以通过设计和建造这一形式落地呈现在市场面前.The forming process of the whole design project is no longer rigorous logical reasoning. Some illogical but pure beauty hidden in the heart is displayed in the market in the form of design and construction.

再项目完成时再去到现场,走动再其中时,深深的被一种莫名又柔和的美感动,它像白纱一样温和的包裹着你,让你感受到这个空间以及这个品牌的个性和灵魂.有一些高傲,有一些温柔又有一些亲近I went to the site when the project was completed. When I walked there, I was moved by an inexplicable and gentle beauty. It wraps you gently like white yarn. You can feel the personality and soul of the space and the brand. It is a little proud, gentle, and close.